The ever-changing world of Search Engine Optimization (SEO) can leave us all baffled at the best of times. If this is an area of marketing you are considering for your business, you may find yourself with quite a few questions and apprehensions.
We have taken a moment to answer some of the most popular questions we are asked when it comes to SEO.
Is it all about ranking? Obviously, being ranked top in a Google search may appear the obvious goal, research into user click behaviour has shown that although a site ranked highly on a search engine may very well get increased traffic, this is not to say the company will benefit from increased sales. It is also important that we consider our keywords, meta descriptions and our page content.
How important are keywords? Keywords are important when it comes to SEO, we cannot deny that. However, it is important to take into consideration how we use keywords has changed over the past few years. This is primarily down to how people are searching for information online, which has led Google to develop its technology to adapt to these transitions.
What do the images on my website have to do with SEO? It is all well and good, filling your website with fabulous imagery your clients will love but if you don’t spend a little time optimizing these images, this could have a negative effect on your websites SEO. Because search engines cannot see images, they should include suitable alt text and file names to be seen as relevant to your page.